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Tinubu Appoints Rotimi Richard Pedro as Director-General of NTA |
President Bola Ahmed Tinubu has officially appointed seasoned media executive Rotimi Richard Pedro as the new Director-General of the Nigerian Television Authority (NTA), in what is seen as a strategic move to modernise the nation’s foremost broadcast network.
The announcement also came with other notable leadership appointments, including Karimah Bello as Executive Director of Marketing, Stella Din as Executive Director of News, and Sophia Essahmed as Managing Director of NTA Enterprises Limited.
Pedro, a Lagos-born media entrepreneur and consultant, boasts nearly 30 years of top-level experience in broadcasting, sports media rights, and marketing communications across Africa, the United Kingdom, and the Middle East. A qualified entertainment and intellectual property lawyer, he also holds a Master of Science degree in Investment Management & Finance from City University Business School, London.
In 1995, he founded Optima Sports Management International (OSMI), which became one of Africa’s leading sports content providers. Under his leadership, OSMI successfully distributed premium sports events such as the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to over 40 countries.
Pedro’s career portfolio includes leadership roles at Bloomberg Television Africa, Rapid Blue Format, and consultancy engagements with FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters (AUB). He played a pivotal role in helping the AUB secure exclusive pan-African free-to-air media rights for all CAF competitions, a move widely regarded as a milestone in African sports broadcasting.
Industry experts credit Pedro with creating commercially viable broadcast platforms, significantly boosting sponsorship revenues, and delivering high-quality content to African audiences.
This latest appointment is one of the most significant leadership shifts at the NTA in recent years and underscores the Federal Government’s commitment to repositioning Nigeria’s national broadcaster in a fast-evolving and competitive media landscape.
For more updates on government appointments and media industry developments, visit the Nigerian Television Authority official website.
