Strategy Expands STRC Program to Boost Bitcoin Holdings, Targeting $4.2 Billion Raise

Strategy—a leading Bitcoin treasury-focused firm—has significantly expanded its Stretch Preferred Stock (STRC) program to deepen its Bitcoin accumulation. The company initially launched the offering on July 22, and has since increased its capital target from $500 million to $4.2 billion, an 840% rise.

According to a report by Cointelegraph, Strategy’s STRC represents a variable-yield, perpetual preferred security, allowing for flexible redemption under specific terms. Each STRC share is priced at $100, offering investors monthly dividends while providing exposure to Bitcoin’s market performance.

Key Highlights of the STRC Expansion

Initial Raise Target: $500 million
First Expansion (July 24): Increased to $2 billion
Latest Expansion: Boosted to $4.2 billion
BTC Acquired So Far: Over 21,000 BTC
Total Holdings: 628,791 BTC (valued at ~$46.8 billion)

The funds raised through STRC have enabled Strategy to acquire Bitcoin at a rapid pace, cementing its position as one of the largest corporate holders of digital assets. The company has raised its 2025 BTC yield target from 15% to 25%, and its profit goal from $10 billion to $15 billion.

Why Investors Should Care

The STRC program opens a new avenue for both institutional and retail investors to gain Bitcoin exposure via traditional financial instruments. The perpetual nature of the STRC shares, paired with dividend payments, provides a hybrid structure—offering both fixed-income benefits and growth potential tied to Bitcoin’s price movements.

According to Business Wire, Strategy recorded a 13.7% BTC yield in Q1 2025, showing strong performance amid growing investor appetite.

Financial analysts are describing STRC’s consistent pricing and dividend structure as a “synthetic stablecoin with yield”, due to its price stability and Bitcoin-linked returns.

Wider Industry Implications

Strategy’s approach is reshaping how corporations interact with crypto assets. As reported by Fortune, over 78 global companies now hold cryptocurrency in their treasuries, many of them inspired by Strategy’s aggressive Bitcoin acquisition model.

“Michael Saylor’s leadership has transformed Strategy into a Bitcoin mega-holder,” analysts note, referencing his long-term price prediction of $13 million per BTC by 2045.

However, Strategy’s model has not escaped criticism. Several law firms have initiated legal action against the company, citing alleged misrepresentation of Bitcoin’s volatility and unrealistic profit projections. Critics warn that the trend could fuel speculative bubbles with systemic implications.

Despite legal and regulatory hurdles, Strategy’s ability to raise over $10 billion through structured offerings like STRC marks a turning point in corporate Bitcoin adoption. As traditional financial institutions and public companies embrace digital assets, the STRC model may pave the way for more regulated crypto exposure strategies in the coming years.

For more on corporate crypto investment models, visit Cointelegraph's Bitcoin treasury section.