How to Unlink Instagram from Facebook in 2025 – A Step-by-Step Guide for Businesses
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| How to Unlink Instagram from Facebook |
Learn how to unlink Instagram from Facebook in 2025 with this simple, updated guide for businesses. Boost privacy and control over your accounts.
Why Businesses May Need to Unlink Instagram from Facebook
If you’re a business owner or social media manager, knowing how to unlink Instagram from Facebook is essential for maintaining control over your brand’s online presence. As of August 2025, Meta has streamlined its cross-platform integration, but that also means your posts, ad data, and account settings are more interconnected than ever.
While linking Instagram to Facebook can help with content sharing and advertising, there are situations where unlinking is the smarter choice — whether to prevent accidental cross-posts, manage separate brand voices, or improve account security.
In this guide, we’ll walk you through step-by-step instructions on how to unlink Instagram from Facebook, plus share tips for businesses to manage their accounts more effectively.
Reasons to Unlink Instagram from Facebook
Before you proceed, it’s important to understand why many brands choose to unlink:
- Brand separation: Keep marketing strategies distinct for each platform.
- Avoid accidental posts: Prevent content meant for Instagram from appearing on Facebook automatically.
- Security control: Limit the risk of cross-platform hacking or unauthorized access.
- Analytics accuracy: Keep performance metrics separate for more precise insights.
For more social media account management tips, check out our business guides on AndroidPols.
How to Unlink Instagram from Facebook on Mobile (2025 Update)
Instagram frequently updates its app interface, so here’s the most recent method for August 2025:
Step-by-Step on Instagram App
- Open Instagram on your phone and log into your business account.
- Tap your profile picture in the bottom right corner.
- Tap the menu icon (☰) in the top right corner.
- Select Settings and Privacy.
- Scroll down and tap Accounts Center (this is where Meta manages linked profiles).
- Under Accounts, tap Profiles.
- Select the Facebook account you want to unlink.
- Tap Remove from Accounts Center and confirm your choice.
Note: Once unlinked, content will no longer automatically post between the two platforms, and ad tools will operate separately.
How to Unlink Instagram from Facebook on Desktop
If you manage your business accounts from a computer:
- Go to Facebook.com and log into the linked account.
- Click your profile icon in the top right corner and select Settings & Privacy.
- Choose Settings and navigate to Accounts Center in the left-hand menu.
- Select Profiles.
- Click on the Instagram account you want to unlink.
- Select Remove from Accounts Center and confirm.
Best Practices for Businesses After Unlinking
Once you’ve unlinked your Instagram from Facebook, consider these business strategies:
- Update your content calendar: Plan separate posting schedules for each platform.
- Use platform-specific tools: Utilize Meta Business Suite for Facebook and Instagram Insights for Instagram.
- Secure each account individually: Enable two-factor authentication on both platforms.
- Revisit ad strategies: Create standalone ad campaigns tailored to each platform’s audience.
For extra help securing your accounts, check out Meta’s official security guide.
Frequently Asked Questions (FAQs)
1. Will unlinking affect my ads?
Yes. If you’ve been running ads through Meta’s cross-platform tools, you’ll need to set up separate campaigns for Facebook and Instagram.
2. Can I link them again later?
Absolutely. You can relink anytime through the Accounts Center in your settings.
3. Will my past posts be affected?
No. Unlinking only stops future cross-posts; past posts remain on both platforms.
Take Control of Your Brand’s Social Presence
Unlinking Instagram from Facebook is a smart move for businesses looking to create tailored strategies, maintain brand integrity, and improve security. With Meta’s updated Accounts Center in 2025, it’s easier than ever to manage accounts separately while still having the option to reconnect them in the future.
If you follow the steps outlined in this guide, you can quickly take control of your brand’s content distribution and analytics without risking accidental cross-posting.
For more up-to-date social media tutorials, visit AndroidPols.com.ng — your go-to resource for Android and business tech tips.
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