How to Create and Use Custom Permalinks in Blogger for SEO (2025 Guide)

How to Create and Use Custom Permalinks in Blogger for SEO (2025 Guide) 

 

Boost your blog SEO by using custom permalinks in Blogger. This 2025 guide shows you how to create clean, keyword-rich post URLs for better Google ranking and user experience.

By default, Blogger automatically creates a post URL from your title — but it often includes unnecessary words or dates that hurt your SEO.

In this 2025 guide, you'll learn:

• What permalinks are in Blogger
• How to create custom permalinks
• Best SEO practices for URLs
• Common permalink mistakes to avoid

Let’s make your blog posts look more professional and search-friendly!

What is a Permalink in Blogger?

A permalink is the full URL (web address) of your blog post.

Example (Default Blogger Permalink):

https://androidpols.com.ng/2025/07/how-to-write-seo-articles-in-blogger.html

Now compare with a clean custom permalink:

https://androidpols.com.ng/seo-articles-in-blogger

Shorter URLs are easier to read, more shareable, and better for Google.

How to Create a Custom Permalink in Blogger

Step-by-Step:

1. Go to Blogger Dashboard → Posts → New Post
2. Click the “Post Settings” panel on the right
3. Click “Permalink”
4. Choose “Custom Permalink”
5. Type your desired URL slug (e.g., custom-permalinks-blogger)
6. Publish your post 

Important Note:
You can only set a custom permalink before publishing. Once it's published, the permalink can't be changed.

Example Custom Permalinks (SEO Friendly)

Blog Post Title	Suggested Permalink
How to Add Table of Contents in Blogger	/table-of-contents-blogger
SpotNews Blogger Template Free Download	/spotnews-blogger-template-download
Beginner SEO Tips for Blogger	/blogger-seo-tips-2025
How to Add Labels in Blogger Layout	/add-labels-in-blogger

Avoid numbers, stop words (the, is, and), or random characters.

Why Custom Permalinks Matter for SEO

Benefit	How It Helps
Improves keyword targeting	Google reads keywords in URLs
Looks better in search results	Short URLs are clickable and clean
Easy for users to remember	Improves direct traffic and sharing
Easier internal linking	Helps with blog structure

Common Mistakes to Avoid

Mistake	Fix It By
❌ Leaving default permalinks	✅ Always create a custom one if possible
❌ Using long titles as URL	✅ Use 3–5 keywords max in permalink
❌ Adding spaces or uppercase	✅ Use dashes (-) and lowercase letters only
❌ Changing permalink after publishing	❗ Not allowed in Blogger – set before publishing

Bonus SEO Tips for Blogger URLs

• Use targeted keywords only
• Match your permalink to search intent
• Remove dates unless it's a news article
• Keep permalink under 60 characters

Example Before vs. After

Type	Permalink
❌ Default	/2025/07/how-to-use-custom-permalinks-in-blogger.html
✅ Custom	/custom-permalinks-blogger

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Suleiman Inuwa

https://www.androidpols.com.ng/

I am a professional website developer and also an SEO expert.