Glo’s Decline in Market Share (2025) – What’s Causing Nigeria’s Indigenous Telco to Fall Behind?
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| Glo’s Decline in Market Share (2025) – What’s Causing Nigeria’s Indigenous Telco to Fall Behind? |
Glo (Globacom), once Nigeria’s pride as the largest indigenous telecom operator, has continued to see a decline in its market share in 2025. According to industry reports, Glo’s market share dropped to just 11.9% in April 2025, its lowest point in over a decade, while MTN and Airtel continue to gain ground.
This blog post explores the key reasons behind Glo’s decline, what it means for consumers, and how the brand can recover in a competitive telecom landscape.
Glo’s Market Position in 2025
| Telco | Market Share (April 2025) | Subscriber Base |
|---|---|---|
| MTN | 51.8% | 90M+ |
| Airtel | 34% | 58M+ |
| Glo | 11.9% | ~20M |
| 9mobile | <2% | <3M |
Source: NairaMetrics Telecom Report 2025
Glo’s subscriber loss is attributed to a combination of regulatory issues, network performance, and poor customer experience.
Why Glo Is Losing Market Share
1. Service Quality Complaints
Glo has long struggled with:
- Slow or unstable internet speeds
- Dropped calls and poor signal in rural and urban areas
- Frequent downtime and maintenance disruptions
These issues have pushed users to migrate to MTN and Airtel, especially in data-sensitive regions like Lagos, Kano, and Abuja.
2. Impact of NIN-SIM Policy
Many Glo users were affected during the enforcement of the NIN-SIM linkage, leading to mass deactivations and delays in SIM reactivation compared to competitors.
3. Infrastructure Challenges
Unlike MTN and Airtel, Glo has not invested heavily in:
- 5G deployment
- Data center expansion
- Fibre optic connectivity in rural areas
This has created a gap in competitiveness despite its strong branding.
4. Customer Support Issues
Customers frequently report:
- Poor response from support centers
- Long wait times on customer helplines
- Inconsistent communication during service outages
📉 Long-Tail SEO Keywords
🔗 Useful Backlinks & Sources
- Glo Nigeria Official Website
- NCC Subscriber Stats
- Glo Customer Reviews – Play Store
- Telecom Market Insights – Technext
🧭 How Glo Can Recover
To regain market confidence, Glo may need to:
- Invest in new infrastructure, including 5G and rural fiber networks
- Collaborate with local ISPs and developers for better service bundling
- Improve customer support channels and complaint resolution time
- Launch more affordable and flexible data packages to attract youth
Glo’s market share decline in 2025 is a signal that brand loyalty isn’t enough in a competitive digital economy. Nigerians demand reliable connectivity, fast internet, and responsive support—and telcos that fail to meet these needs will continue to lose ground.
As consumers become more data-savvy, Glo must rethink its strategy to remain relevant in Nigeria’s telecom future.
Action Steps for Users
- Test your Glo speed with tools like Speedtest.net
- Compare with MTN Nigeria and Airtel before switching
- Explore better support with MyGlo App on Play Store
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