Is Your Website Making SEO Mistakes? Find out in this article!
If you produce content and want to be found organically through Google, being aware of good SEO practices is essential. These are the rules that will determine whether your content will stand out from the competition or not.
Today we're going to talk about 10 SEO mistakes that could be causing your site to not perform as expected. Review each one and see if the content being produced meets these basic guidelines.
Prepared? So come on!
Avoid these 10 SEO mistakes now!
The following SEO mistakes need to be avoided:
Your text's target keyword is not in the URL: ALWAYS include the keyword in your content's URL!
~ You're not writing content of sufficient length and quality: the ideal length varies, but it's highly recommended that the text be at least 500 words long. Another tip is to never plagiarize content from other sites. If you want to use information, rewrite it using other words;
~ Your site is not https, which offers greater security;
~ You don't have at least one optimized image on your page: always put your keyword in the title and alt attribute of the image;
~ Your page's loading speed is very slow: this could be caused by a very polluted and heavy layout. Pages like this tend to lose relevance on Google;
~ Your bounce rate is very high: your content is found by the audience, but they leave the page fast. This could be a sign that the text may not be offering what users are looking for;
~ There is duplicate content on your page or you are using the same keyword in more than one content, which hurts your ranking chances. This is one of the most common SEO Mistakes;
~ You used the keyword a few times and didn't put it in at least one subhead: the number of times needed depends on the length of the text. But repeat the word at least six times;
~ You used the keyword but didn't reinforce the text with related keywords: use tools like SEMRush or Ubersuggest to find words related to your main key word and use them in your text;
~ Your text is long, but it's too windy to answer what the reader wants to know: bring the answer right at the beginning and break down the topic later. Texts that take too long to respond to what the reader wants to know are dropped, which increases your site's bounce rate.
Some SEO mistakes may be preventing your site from ranking well in Google.
Use tools to help you!
Tools like SEMRush, Google Search Console (GSC) and Google Analytics (GA) can help you analyze many of the above questions, use them! Both GSC and GA are free, just create an account and link it to your website.
It's also worth keeping an eye on Google Trends, a tool that shows Google search trends and allows you to analyze the search history of searched terms.
Did you like the tips? If you're making any of the SEO mistakes described above, make the corrections as soon as possible. This will certainly help your content to rank better on Google and other search engines.